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• #BLIZZARD MOBA GAMES DRIVER#

“While the biggest revenue driver in F2P has historically been the MMORPG, EEDAR predicts that, by year’s end, MOBA titles will reach $501 million annually in North America and account for the greatest percentage of F2P dollars. “MOBAs can take advantage of a large, competitive audience while monetizing through champion-specific microtransactions,” Zhao continued. MOBA’s seem to take advantage of this formula quite nicely. While traditional retail titles have relied on a gated $60 for access, F2p titles can generate hundreds from their core users through a plethora of visual and game-affecting microtransactions.”

Team up with your friends and engage in fast-paced mayhem across varied battlegrounds that impact strategy and change the way you play the game. Build and customize heroes from across every Blizzard universe to suit your play style. “In addition, users can spend infinite amounts of money. Heroes of the Storm is a raucous MOBA starring your favorite Blizzard characters. “Firstly, the upside is tremendous: F2P allows for an unparalleled audience size, which can be a bedrock for engagement and community,” explained Zhao. According to Gamesindustry International’s latest analysis, they could be on their way to leading the forefront of the industry.ĮEDAR analyst Ed Zhao laid out an examination of the market, explaining how the free-to-play approach with certain games, like most MOBA’s, is an effective approach for publishers. However, the MOBA (multiplayer online battle arena) genre has been picking up steam, thanks to games like League of Legends and Smite. For years, MMORPG (massive multiplayer online role-playing game)-style games have been dominant in the game industry, with Blizzard’s World of Warcraft leading the charge.